Queen of social networks at 18, entrepreneur and muse, the youngest of the Jenner-Kardashian clan already has a pretty good money. As Ambassador of the new Puma sport collection on April 1st, a collection of “Coachella Edition” lipsticks on the 11th … sold out in less than an hour. Let’s discover the success story of this child of the reality show.
Kylie Jenner joins the Puma team alongside Rihanna. A strategic move for the sports brand. With a muse like Kim Kardashian’s sister, there is almost no need for publicity. King Kylie, as she likes to nickname, does not count his hours on Snapchat, Twitter or Instagram, nor his followers (57 million on Instagram, 15 million on Twitter).
She shakes Google analytics with Kylie Cosmetics!!
In 2015, Kylie launched its small business, “Kylie Cosmetics”, with a communication exclusively based on social networks. A business that turns out to be very lucrative, each new edition of its lipstick ending in a near-immediate stock-out. The edition of gloss “Coachella” in metallic colors sold in full in just an hour, while the previous “Like”, “Literally” and “So Cute” had earned the young woman to make Google crash.
On a live Snapchat, the 18-year-old entrepreneur called his webmaster, who told her that 3 million people had connected to his merchant site at the same time. This flow was too much for Google Analytics who had totally crashed!!
Kendall creates her financial empire
In the Kardashian family, money is a well-honed business. A small empire run by an iron hand by the matriarch Kris Jenner. She is the one behind the success of her daughters and does not hide from being a great mom manager as she likes to be called.
After making Kim a living legend, from Kendall an ultra-profitable supermodel, Kourtney and Khloe’s names of values, Mother Jenner now tackles the success of her Kylie doll. The 20-year-old girl, is very attached to the realm of makeup and beauty, and quickly jumped into launching her cosmetics brand. This become quickly successful because in just 18 months its eponymous brand has garnered nearly 420 million dollars!
An incredible evolution that results in a marketing operation skillfully conducted. Indeed, Kylie Jenner is a professional when it comes to selling herself. H-24 presents on the networks, it shows to his subscribers Snapchat and Instagram some bits of her life and especially her passion for make-up. She stands thus as the unique face of the Kylie Cosmetics brand. With each new palette, new blush, or lipstick the star shows off her product with short videos that act as a teaser. Collaborations with her sisters, special kit for her birthday, Kylie knows how to do it. She knows it enough to keep her millions of fans rushing at each launch on the products. This results into Breaks of stocks galore because fans delighted to wear the same makeup as their idol.
Of all the Kardashian Sisters, the youngest Kylie could be the most talented. But above all, the young woman is now at the head of a financial empire: her makeup brand created in February 2016 is growing to make envy the big names in the sector: 25% in one year.
Amazing success in a record time. Great outlooks ahead
No doubt, at this pace, in 50 years from now, Kylie will be much more than multi billionaire. A success that is beginning to interest investors and mom Jenner is already thinking of the sale of the empire.
If the trend continues, sales will reach $ 1 billion in sales in five years. The businesswoman will be 25 years old, the mark six years of existence.
Kylie Jenner was able to achieve in a record time than her competitors, despite plagiarism scandals and animal testing that spanned the brand. All sold at higher prices than others. The gloss Kylie, which her bestseller, was sold for up to $ 18 per unit. This price is almost the double of the same product from L’Oreal. And the lip and gloss pencil kit, whose label displays at least $ 27, reaches almost the price range of Chanel makeup. Away certainly, the 13.4 billion L’Oreal group, which holds including Helena Rubinstein or Maybelline. But L’Oréal brand had taken 80 years to reach such a level of sales, says the WWD. And Tom Ford or Estée Lauder have waited ten years to reach half a billion.