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Queen of social networks at 18, entrepreneur and muse, the youngest of the Jenner-Kardashian clan already has a pretty good money. As Ambassador of the new Puma sport collection on April 1st, a collection of “Coachella Edition” lipsticks on the 11th … sold out in less than an hour. Let’s discover the success story of this child of the reality show.
Kylie Jenner joins the Puma team alongside Rihanna. A strategic move for the sports brand. With a muse like Kim Kardashian’s sister, there is almost no need for publicity. King Kylie, as she likes to nickname, does not count his hours on Snapchat, Twitter or Instagram, nor his followers (57 million on Instagram, 15 million on Twitter).
She shakes Google analytics with Kylie Cosmetics!!
In 2015, Kylie launched its small business, “Kylie Cosmetics”, with a communication exclusively based on social networks. A business that turns out to be very lucrative, each new edition of its lipstick ending in a near-immediate stock-out. The edition of gloss “Coachella” in metallic colors sold in full in just an hour, while the previous “Like”, “Literally” and “So Cute” had earned the young woman to make Google crash.
On a live Snapchat, the 18-year-old entrepreneur called his webmaster, who told her that 3 million people had connected to his merchant site at the same time. This flow was too much for Google Analytics who had totally crashed!!
Kendall creates her financial empire
In the Kardashian family, money is a well-honed business. A small empire run by an iron hand by the matriarch Kris Jenner. She is the one behind the success of her daughters and does not hide from being a great mom manager as she likes to be called.
After making Kim a living legend, from Kendall an ultra-profitable supermodel, Kourtney and Khloe’s names of values, Mother Jenner now tackles the success of her Kylie doll. The 20-year-old girl, is very attached to the realm of makeup and beauty, and quickly jumped into launching her cosmetics brand. This become quickly successful because in just 18 months its eponymous brand has garnered nearly 420 million dollars!
An incredible evolution that results in a marketing operation skillfully conducted. Indeed, Kylie Jenner is a professional when it comes to selling herself. H-24 presents on the networks, it shows to his subscribers Snapchat and Instagram some bits of her life and especially her passion for make-up. She stands thus as the unique face of the Kylie Cosmetics brand. With each new palette, new blush, or lipstick the star shows off her product with short videos that act as a teaser. Collaborations with her sisters, special kit for her birthday, Kylie knows how to do it. She knows it enough to keep her millions of fans rushing at each launch on the products. This results into Breaks of stocks galore because fans delighted to wear the same makeup as their idol.
Of all the Kardashian Sisters, the youngest Kylie could be the most talented. But above all, the young woman is now at the head of a financial empire: her makeup brand created in February 2016 is growing to make envy the big names in the sector: 25% in one year.
Amazing success in a record time. Great outlooks ahead
No doubt, at this pace, in 50 years from now, Kylie will be much more than multi billionaire. A success that is beginning to interest investors and mom Jenner is already thinking of the sale of the empire.
If the trend continues, sales will reach $ 1 billion in sales in five years. The businesswoman will be 25 years old, the mark six years of existence.
Kylie Jenner was able to achieve in a record time than her competitors, despite plagiarism scandals and animal testing that spanned the brand. All sold at higher prices than others. The gloss Kylie, which her bestseller, was sold for up to $ 18 per unit. This price is almost the double of the same product from L’Oreal. And the lip and gloss pencil kit, whose label displays at least $ 27, reaches almost the price range of Chanel makeup. Away certainly, the 13.4 billion L’Oreal group, which holds including Helena Rubinstein or Maybelline. But L’Oréal brand had taken 80 years to reach such a level of sales, says the WWD. And Tom Ford or Estée Lauder have waited ten years to reach half a billion.
Some people say that “grey hair is beautiful,” and the truth is that in recent years has established the fashion to let these white hairs invade the head, and even the beard in the case of men, without remedy. For comfort, aesthetics, or economy (you avoid the purchase of hair products and visits to the hairdresser), there are those who wear their gray hair without any complex.
However, the coquetry still commands a large number of people who do not want the gray hair to add years, and for them, there are increasingly more solutions, more efficient, and less aggressive for your scalp.
Our hair loses its natural color to turn white, due to a chemical reaction that causes the melanin to descend in the body, since it is the pigment that determines the tone of our hair.
Factors that influence the appearance of gray hair
Although the loss of melanin is a process that usually occurs as we get older. We have undoubtedly seen more than one older adult who has scarcely gray hair without resorting to dyes. While there are adults, who begin to have their first gray hairs at an early age. It happens because other factors can determine the loss of melanin, such as:
- Genetics: it is common to inherit the gray area, that is, genetics can determine that gray hair appears before or after.
- Race: in Caucasian and Asian individuals it is more common for premature canities to appear, that is, before 30 years.
- Stress: it is not a myth, it is a reality that weight favors the appearance of gray hair, since subjecting the body to tensions, nervousness, or lack of rest, can affect us at the hormonal level and reduce the production of melanin.
- Unbalanced feeding: not contributing to the body antioxidants, in the form of vitamins and minerals, can advance the appearance of gray hair.
- Having a disease: specific autoimmune pathologies such as vitiligo, or hormonal alterations such as hypothyroidism, are associated with the reduction of melanin.
- Excess of toxic substances: tobacco, alcohol, drugs, or some drugs, can promote cancer.
All these factors can determine that gray hair appears at an early age, or after 60 years, so if genetics respect you, try to follow a healthy lifestyle that helps maintain the natural color of your hair.
Some Tricks to Disguise Gray Hair
Whether your head begins to cover white hair due to age, or some of the factors that cause premature canities, you should know that, before using the resource of dyes and other products used to cover gray hair, you can resort to certain tricks that can cover or disguise the first gray hair.
- Wear headbands and glasses: the first gray hairs usually appear in the temple area, so the use of hair bands or ribbons (which also use men), or wide-brimmed glasses, can help to hide them.
- Choose the right hairstyle: avoid the pickups that expose the area of the temple, and choose well where you make the hairline, to avoid regions of hair where a hair has already appeared.
- Time to cut your hair: if you dare, wear a short hairstyle by the sides and the area of the neck, which can also give you a more youthful appearance.
Today we will tell you something we learn from the story of a fitness enthusiast, Sara (@bulk_kitty in Instagram). With only four years of difference we have seen her go through several stages:
- Overweight (232 lbs)
- Underweight (101 lbs)
- Fitness (143 lbs)
We do not want these weight measures to be taken as an example, since we are all different, we have different height and metabolisms. But, yes, we want to highlight how you can achieve an ideal state for your body and what signals you have to pay attention to not end up in the first or second stages.
Identifying characteristics of the different weight stages:
Being overweight is usually related to several factors. The first is the intake of more calories than we spend. Then, there are other factors such as anxiety, depression and a variety of hormonal problems that can affect your metabolism. Sara says that at this time she used to “swallow” all her negative thoughts.
In the case of Sara, and many other girls, the underweight is due to eating disorders such as bulimia and anorexia. It is essential to ask for help and fight against eating disorders because they can cause severe problems in the short and long term. One of the most serious is death.
We decided to call fitness at this stage since it seemed the most correct. We do not mean that it is the best stage, nor the most beautiful, nor the perfect. It is merely an active state, in which the body feels strong and healthy.
Do you only look at your weight when dieting and exercising?
Although numbers are not the most important thing when we start a process of changing habits (improvements at the psychological level, how we see ourselves in front of the mirror or how we feel inside are determining factors) there are other figures that we should also take into account. One of the most important is our percentage of body fat.
To know our percentage of body fat we can use two methods:
- A caliper (a rule spice that measures the skin folds in different parts of the body, and that should be used by a professional) or;
- A bioimpedance scale. The latter is the most practical way, although somewhat less reliable, but accessible to everyone.
Why know our percentage of body fat?
The percentage of body fat is an important figure that we must take into account if we want to lose weight or just to know our state.
It is a more reliable figure than the BMI (body mass index). It helps you to know if you are overweight, underweight, obese or if we are at a healthy weight. Body fat percentage distinguishes the fat that is in our body from other lean material such as our muscle mass, the weight of the viscera or bones. So, as you can see, weight is not everything.
In addition to the percentage of body fat, another critical figure to take into account is our visceral fat index: it is the fat that accumulates in the abdominal area, between the viscera (healthy values are between 1 and 12). In contrast to peripheral fat (which accumulates in the extremities) is the most dangerous type of fat since it is associated with cardiovascular pathologies. The bioimpedance also gives us the data of our visceral fat index.
Tips to obtain a correct weighing
Before weighing ourselves on a bioimpedance scale, we need to take into account some factors:
- We must find ourselves in a fast of at least 3 or 4 hours
- Weighing yourself first thing in the morning is ideal
- It is important not to have previously taken coffee, tea or diuretics
- We should not weigh ourselves during menstruation
You can learn from Sara’s story that weight is not the most important thing. Loving your body, feeling stronger and healthy have to be your main goals. So stop measuring your health in lbs because there are healthier ways to do it.